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The new EXCELSA Hp Technology allows to provide the proper nourishment to restore the main hair components: water, proteins, lipids.
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Intense repair and maximum protection to promote a better colour penetration.Low molecular weight oligopeptides are the products of gentle enzymatic hydrolysis of the protein rich Bertholletia Excelsa fruit. The small molecular size allows to better penetrate through the hair fibre and bind tightly to the hair proteins, helping the restructuring and providing great benefits from within. Moreover, a special anti-irritation molecule creates a protective film for skin and hair during the application.
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Deep and lasting moisturizing.The deep penetration through the hair fibre cuticle into the cortex combined with the real capacity of these molecules to bind water, allow to provide lasting and deep moisturization. Moreover they allow to maintain the proper water balance of the hair against humidity, with evident aesthetic effect on the styling. The hair results strong, bright and easy to comb.
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Balanced formula: long lasting colour and 100% white coverage.The interaction between moisturizing oligopeptides and high quality pigments results in brilliant and rich colours, with an optimum degree of coverage (100% of white hair). The precise balancing of the formulation ensures stabilized colour, avoiding fading and keeping it bright for a long time. The base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.
